Apparently installing odoo 10 from source require additional command to make sure odoo installation running smooth. Before execute command

$ pip install -r requirements.txt

Ensure to run these command to prevent error

Install python header files required to build extension

$ sudo apt-get install python-dev

Install pillow dependencies

$ sudo apt-get install libjpeg-dev libfreetype6-dev zlib1g-dev

Install lxml dependencies

$ sudo apt-get install libxml2-dev libxslt-dev

Install python-ldap dependencies

$ sudo apt-get install libsasl2-dev libldap2-dev libssl-dev

Some users may skipping less installation instruction from odoo installation tutorial which caused error

Could not execute command lessc

To fix these error follow these steps

$ sudo apt-get install nodejs
$ sudo apt-get install npm
$ sudo npm install -g less
$ sudo npm install -g less-plugin-clean-css
$ sudo ln -s /usr/local/bin/lessc /usr/bin/lessc
$ sudo ln -s /usr/bin/nodejs /usr/bin/node

After the fix you have 3 options to do:

1. Delete and create new database
2. Install a module (e.g blog, website)
3. Manually compile your .less files